Here is an emerging truth hotel operators and hospitality providers must consider: room guests are more discerning and demanding now than they ever have been. Decades ago, a hotel room was a transient one-stop boarding solution, used only for sleeping and recuperation between two destinations. Hotels weren’t designed to be a holistic luxury experience.
Today we have buzzwords like “stay-cation” and “mini-retreat”, and the hospitality game has evolved to incorporate these words as baseline indicators for the kind of service all must provide as a minimum. Put simply, whether you run a 3-star inn or a 5-star luxury villa, a positive guest experience must be capable of relying solely on the quality of your rooms.
It’s not about warmed pools and ice machines and on-site day spas anymore. That reality poses challenges for hospitality operators, yes, but opportunities as well. Because demand for luxury (in some form or another) is so clearly defined, it can be easily met. Here are three ways.
Pay attention to minor details, because they foster better feeling
At The Leather Menu Factory a recurring mantra is “pay attention to the little things.” Minor details make for an experience that feels satisfactory. You can fill your hotel rooms with vivid drapes and matching bedspreads but if your guests find lifeless insects in your sills – as forgivable an occurrence as that may be – they are not going to feel like you have gone as far as you could have to ensure their satisfaction.
That, of course, applies to general guest management procedures. You could blu-tack laminated PLEASE CHECK-OUT BY 10AM signs in your entryways, but why be so brash? Why not provide your guests a genuine leather-backed sign-in book containing the same information? Go further, even: let them use that book to leave reviews or compliments! Make them feel you care about their experience, and make a stylish statement all at once.
That’s not all – consider providing free wi-fi access (this is almost an expectation, too) and different options for bedding.
Decoration is an obvious and crucial part of the modern hotel experience, but it’s overlooked by many hotel operators. If you run a small country town inn you won’t be expected to appoint your rooms like visions of Marriott-grade luxury, but there are ways to maximise aesthetic appeal.
As said above, it’s mandatory to find a colour scheme for your interiors and stick to it. That means carpets should match curtains, bedspreads should match pillowcases (surprisingly, this is a common oversight) and furnishings should complement one another both in form and function.
Consider also purchasing a decorative centrepiece for each room. The centrepiece can be purely aesthetic – like a leather armchair – or can suit a practical purpose as well. Go the extra mile for your guests and punctuate a homogenous interior design scheme with a series of classic leather goods: mini-bar menus and writing desk placemats are a good place to start.
Other ways you can add value to your hotel operation to foster a supreme guest experience
Ensure basic amenities are running correctly as needed – air conditioning, heating, pool cleaning
Ensure all staff are engaging guests in a personable manner, and providing matchless hospitality at all times
Offer complimentary services like breakfast or afternoon tea
Offer extras like free parking where possible, high quality toiletries, high quality towels and linens
If you are considering dressing your hotel rooms in premium quality leather, we will help with expertise and a product you can be confident your guests will appreciate. The minor details certainly matter, and the minor details begin with us. Contact us today.
What’s really the difference between genuine leather and faux leather?
Most people believe genuine leathers and faux leathers occupy opposite ends of a quality spectrum; genuine is good and expensive, faux is bad and cheap. These days, fortunately, that is not the case. If you are considering premium quality leather goods for your business you have an array of options, those both animal-based and synthetic.
Before we continue, here is a fact: in today’s design and fashion circles, Faux leather has become acceptable and commonplace as a substitute for animal leather. Faux leather’s association with cheapness and low-end quality has been dispelled. Faux leather, despite its relative inexpensiveness, is durable and stylistically vigorous in its own right. In short – genuine and faux leather are both good.
Genuine leather – the facts
Genuine leathers, as you probably know, are made from the skins of cattle, goats, sheep and pigs. There are many types of leather – almost too many to list and categorise – but for most common design purposes, it pays to know three types: aniline, semi-aniline, and pigmented.
Aniline leather is a top-quality top-grain leather. There’s no treatment applied to aniline leather, and as a result, it’s the most natural-looking leather you can buy. Aniline leather must be well-maintained and treated carefully – it fades in the sun and absorbs stains easily. Aniline leather may not be the best choice for restaurant or bar menus, for instance, but it makes for eye-catching compendiums and planner covers.
Semi-aniline leather has a thin coating applied to its surface, which protects it from sun damage and stains. If you need a restaurant or bar menu as robust as it is eye-catching, semi-aniline leather is the best choice.
Pigmented leather is coated with shiny pigment to ensure consistency of colour. Natural pelt-based blemishes are less apparent on pigmented leather, and pigmented leather goods are least susceptible to stains and wear. Pigmented leather is an ideal choice for placemats and covers.
Faux Leather – the facts
Faux leather is made from fabric, and its natural colour and texture comes from chemicals. The most common type is called ‘pleather’, or ‘plastic leather’. Pleather is lightweight, more flexible than genuine leather, and can be dyed in technicolour.
As mentioned above, pleather takes many forms and quality can vary. Generally speaking, genuine leather lasts about three times as long as faux leather, so if you choose faux leather for its inexpensiveness, keep its relative fragility in mind.
Among its monetary advantages, you may prefer faux leather because it doesn’t involve animal production. Its finish is machine-made and thus more consistent across the product. However, it doesn’t have the natural luster and smell of leather. For patrons who can tell the difference, the organic attributes of leather court high praise, so it’s something worth considering for your business.
Despite the commonality and normalcy of faux leather, there’s no denying genuine leather represents luxury and prestige. The price of genuine leather accounts for its illustrious status. Genuine leather is hard-wearing and long-lasting, so if you are keen to craft an enduring style for your business, you will have in genuine leather the ability to do so.
Leather is our passion and we are happy to help you decide the kind of product you need for your business. Whether you choose genuine or faux leather, we will craft for you a solution you can display proudly.