5 ways to design a restaurant menu to maximise sales

Did you know most big-name supermarkets are laid out to maximise the amount of goods you buy? Chips are over with soft drinks. Bananas are next to the hot chickens. Lavosh crisps and dips are discounted at the same time. Staples like milk and eggs are in the far corners, so you have to walk past everything to stock up. By the time you finish navigating the store for the necessities that mandated going there in the first place, you’ve got amassed a trolley of unrelated bits and bobs. And it happens every time. And, social science says, you probably had a great time along the way.

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Why choose leather for your restaurant menu covers?

Decor forms a crucial part of the dining experience. Facilitating a makeover is easier than you think.

For many restaurants and cafes, formulating a decor and bringing it to life is a troublesome task. You’ve got food to prepare and customers to satisfy, and given service deadlines in the hospitality game roll on to infinity, it’s easy to put long-term creative daydreams aside. Read more